the pursuit of world class style in everyday life

Tuesday, October 19, 2010

Borsalino hat

Qualite Speciale
Borsalino Giuseppe e Fratello
Alessandria Italia

Borsalino was founded in 1856.  by 1920, the company was producing 2 million hats a year (an amazing figure back then).  in the 1930s, it created some remarkable publicity illustrations.  this one reminds me of Magritte's work.  ironically, Magritte's characters often donne hats, especially bowlers.  perhaps Borsalino and Magritte were mutual admirers of each other!

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