whoever is responsible for trader joe's graphics has a good eye for the retro, a whimsical sense of humor, and a simple, effective way to communicate the message. i certainly find myself at times buying more for the graphics than the food themselves.
one day i saw a young woman carrying this tote walking across the street. it struck me how fashionable she looked with this bag of grocery. though i find the graphics nostalgic and quirky (a woman licking the plate, a guy pretending to pass a drink to the lady but actually grabbing her hand), i'm not a huge fan of this style of graphics. what works for me is the shape of the bag, its utility, the color palette and the ease of pairing with my wardrobe.