the pursuit of world class style in everyday life

Sunday, November 21, 2010


whoever is responsible for trader joe's graphics has a good eye for the retro, a whimsical sense of humor, and a simple, effective way to communicate the message.  i certainly find myself at times buying more for the graphics than the food themselves.
one day i saw a young woman carrying this tote walking across the street.  it struck me how fashionable she looked with this bag of grocery.  though i find the graphics nostalgic and quirky (a woman licking the plate, a guy pretending to pass a drink to the lady but actually grabbing her hand), i'm not a huge fan of this style of graphics.  what works for me is the shape of the bag, its utility, the color palette and the ease of pairing with my wardrobe.

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